By Pete Bowen
Nobody can read the entire page in the few seconds between land and bounce, but they can read the headline.
A good headline that stops insta-bounces, is a quick win. If the headline convinces your visitor to stay, she’ll scan the rest of the site looking for confirmation that she’s going to find what she wants.
Hi, Pete Bowen here.
I've been a soldier, a Mormon missionary, and an engineer. I've owned a sound hire service, a plant nursery, and student housing.
But since 2007, I've focused on Google Ads.
I stumbled into Google Ads by accident. My wife and I moved with our four young kids from South Africa to the UK for a job as a structural engineer. Then the global economic collapse hit. Construction projects dried up within months of our arrival, making that job a lot less secure.
My family didn’t starve because Peter Carruthers invited me to team up. We taught small business owners to advertise on the internet.
I took the techniques we taught and programmed them into a tool to make it easy to build campaigns and landing pages. It worked like magic - even though our clients had never used Google Ads before.
We started receiving emails like:
One day, one of our clients asked if I'd manage the ads for him because he was too busy to learn how. That request sparked the idea of using the tool to manage ads for other people.
I’ll never forget the excitement of hitting our first 1,000 leads. Later, we celebrated our first 1,000-lead month. Today, that tool has generated over 2,000,000 leads.
I plan to continue doing some version of this work for as long as I can add value to my clients.
I am concerned about the long-term viability of Google Ads, especially for smaller businesses.
Google seems determined to capture as much of the profit from their ads as possible. Somewhere at Google HQ, an MBA has figured out that advertisers only need to make just enough money to stay. This means the cost of generating leads from Google Ads will keep rising.
But, I'm also excited and optimistic because businesses will always need clients. I believe that businesses which blend human warmth and authenticity with technological opportunities will thrive.
I currently live in paradise (aka Gran Canaria) and try to start as many days as possible by surfing the dawn patrol.
Contact us by calling or using the form.
If you use the form we'll usually call within 5 minutes. Let us know if you'd prefer us to call at a specific time.
In most cases we should be able to schedule your inspection in the next day or so. We're pretty flexible and can accommodate site visits after working hours. Once we've figured out the source of the leak we'll be able to suggest a fix. We'll give you a firm quote. There won't be any hidden costs or surprise extras.
If you're happy with our quote we'll arrange convenient time to do the work. We're busy but we're efficient so most of the time it isn't long between your go-ahead and us fixing your roof.
Our workers are experienced and most have been with us for several years. We use high-quality materials and follow industry best practices. We'll create as little mess and inconvinience as possible and clean up before we leave.
Our job is done when you're happy. And, we guarantee our work for 5 years.
Before speaking with Pete I struggled with my AdWords campaign, which was not performing as expected. Despite my best efforts, the results were underwhelming, and I needed expert help. That's when I decided to work with Pete, and it turned out to be the best decision I could have made for my business.
Pete took the time to understand my goals and the specific challenges I was facing. He didn't just tweak a few settings; he completely recreated and optimized my campaign from the ground up. His deep knowledge of AdWords and meticulous attention to detail made a significant difference.
The results speak for themselves. After Pete's intervention, we experienced a surge in qualified leads, far exceeding my initial expectations. It's not just about getting more traffic; the quality of leads has improved, which is crucial for my business's growth.
I couldn't be more satisfied with the service Pete provided. His expertise transformed a struggling campaign into a powerful tool that delivers tangible results.
If you're looking for someone to take your AdWords campaign to the next level, I highly recommend working with Pete.
I was worried about my offline conversion data not being counted in Google Ads. It was starting to get frustrating as I couldn’t figure out the issue myself.
But, as a result of working with Pete - all my doubts were cleared within minutes.
I liked how calm and patient he was, even though the issue was easily resolved. He didn’t rush me and explained everything clearly. Most certainly his in-depth knowledge of Google Ads and his ability to quickly identify the problem were commendable.
I’d definitely recommend this service because it saved me a lot of time and frustration.
And also, would like to mention that the expertise provided was invaluable, and I’m truly grateful for the kind help.
Pete has definitely exceeded our expectations. He quickly absorbed our primary (and secondary) goals and has helped us reshape our advertising objectives from both creative and technical angles. His experience, patience, and collaborative nature has pushed us (back) in the right direction. (Upward!)
This is an example of a FAQ section that addresses visitor's concerns.
Choosing the right retractable awning—and the right installer—can come with plenty of questions. Below are some of the most common concerns we hear from homeowners and business owners alike, along with how we address them to give you peace of mind.